1. Overview
ExamPrep is a personal coaching guide app for competitive exams for rural & semi-urban applicants who want to appear for regional & PAN India competitive exams. It offers courses, study material, practise tests, current affairs, quiz, news & job alerts in 5 different Indian languages. This forms a bridge between the coaching institutes & aspiring applicants who need guidance, practise & assistance for exam preparation.
Role: Branding, UX & UI Platform: Mobile App, Team: Praneeth, Noella(Illustrator) & Joy Das(Illustrator), Timeline: Aug - Nov 2016, Tools: Sketch
2. Define
The plan was to give new app a gamified experience so that user feels comfortable, stress free, fun to use & also build daily relationship with product. It was a difficult task to define the initial Information Architecture as there were around 50+ exams which had different exam patterns, syllabus, sources, schedules, study material & tests. Had to understand the common, differentiating & unique points about each exam with PAN India & state wise. We have taken the subscription model which suits our business model which is cheaper to students & works great for partnered institutes. End of the day had to design simple product where student installs app & then subscribes to a course & then uses it for practise, reference, job updates, current affairs & assistance until last day of exam preparation.
3. Design
As a part of phase-2, was asked to rebrand & redesign the entire product with gamification theme along with a mascote to make it feel fun & casual anytime, anywhere student companion app. Illustrators Noella & Joy Das have helped me with multiple characters & logo designs. After various long discussions finally 'Foxxy' was chosen as the new avatar(extremely clever & resourceful) of the new ExamPrep app.
